Created during the Summer of 2023, by Frederik frieg, Juunam was a one of a kind pop-up shop in the heart of Maastricht. A Blend of Sneaker Culture, Archive designer clothes, provided by Sevenues, and Art. What began as a one month project aimed from September to October quickly evolved into a 5 month run. As Creative Director I was tasked with taking care of providing an image and visual tone of voice for the pop up.

Working closely with Antonio Garcia Guerrero we developed the logo and brand identity that made Juunam quickly stand-out in the community of Maastricht.