Early in 2024, I joined agencies as a creative conceptor focusing on marketing and brand strategy. My passion for fashion started late in my teenage years, flicking through books and looking at old editorials, I grew attached to the narrative fashion brands can tell. The music choice in runway shows, the atmospheric ambiance created by set design, the stories told through photography, and the beauty of fabric turned into garments. 

As a self-taught creative, I’ve always struggled to pick one way to express myself , which has led me to become a sort of ‘jack-of-all-traits’. Having a keen eye for aesthetics, understanding the logistical factors of business strategy, and identifying and working out any kinks in productions; have been instrumental in my pursuit of creating strong and exciting projects. Leveraging my experience in design, and understanding the business side of art and fashion has given me a unique perspective as a creative conceptor.

The opportunity of joining the agencies team has been a valuable learning experience, where all my qualities can be put together to support the team in building the collective vision and ambitions that we all share together.